About Us

How We Started

I am often asked where does the company name come from and what does it mean?

Chloelina and me

In Italian, Chloelina means 'little Chloe'.  Chloe is my daughter and the main inspiration for the formation of the company. 

It was around the time she became interested in 'shiny purses', 'noisy shoes' and things that 'smell good' like lotions and weekly at-home-spa treatments which always included the pink polish pedicure. She would sit in the bathroom and we would chat about life while I applied hand lotion or foot cream.

I have always leaned toward skin care products that were more natural than synthetic, but it suddenly took on a new importance. My little girl had outgrown 'baby products' and  I began researching product ingredients- where did it come from? what does it do? why is it in the product?  Nothing I came across was natural enough. Soap had to be pure soap, Castile soap. Lotion had to contain only natural ingredients and still contain proper preservation.

The products had to be real. They had to be authentic, natural products.  For this to happen, I knew our products had to be formulated and created in-house to ensure quality from inception to customer use.

And so, the idea of making products that I would feel comfortable putting on her soft, nearly translucent skin was the driving force behind the formation of the company.

That beautiful little girl is now a stunning young woman who continues to inspire The Chloelina All Natural Soap Co. to develop products that will help protect and care for every woman's God-given beauty. 

-Kim M. Santoro

Founder and President

Olive tree, Naples, Italy

Olive tree, Naples, Italy

Our Mission

To provide all-natural soaps and skin care products which reflect our philosophy -live an authentic life. It means using pure Italian olive oil to make our Castile soaps, using sustainable oils such as coconut, castor and jojoba to provide lots of bubbles and lather for our blended soaps, not by using detergents or synthetic additives.

We strive to maintain 98-100% natural ingredients in our lotions and creams. That 1-2% is the need to adequately preserve and protect the product -and you- from bacteria and other, little nasties.

To achieve this we use naturally-derived preservatives which incorporate hurdle technology. This means the preservatives we use protect the lotion or cream in much the same way the bacteria lactobacillus, which gives us yogurt, keeps all other bacteria from finding a home in your lotion. This is an absolute for us, we will not compromise the integrity of our products.

We do not hide our preservative ingredients under 'fragrance' in an attempt to disguise their use. All of our preservatives are paraben-free and non-ethoxylated. The most important role which modern technology fulfills so perfectly at Chloelina, is that it provides the means to ensure a superior quality product without compromising our philosophy.    

Our Philosophy - Live an Authentic Life

We believe that it is important to maintain and promote traditional, artisanal methods.
Whether it is producing a bespoke garment, or practicing the intricate and pain-staking art of lace making, through hours of handwork, weaving and threading individual gossamer strands into a breathtaking masterpiece to rival that of Bernini. Experiencing the rewards of growing heirloom fruits and vegetables and then jarring them summer-fresh, to be enjoyed later in the cold months of winter, still at their peak of flavor.
Participating in the annual pressing of grapes for wine-making, using techniques which have been passed down through families for generations. And, of course, soapmaking, using the same methods which can be traced back for hundreds, if not thousands, of years and across cultures.

The rapid-fire pace of the technological age in which we live brings many wonderful advances but also an urgency to preserve the rich cultural traditions and skills of our past, many of which are passed down verbally or through the careful tutelage of respected elders.

We believe it is worthwhile to maintain the connection to a simpler, but perhaps, richer time when hand-crafted was highly sought after and valued. All of our products are fashioned with this philosophy in mind.

Come, live an authentic life with us...


© 2021 The Chloelina All Natural Soap Company